We are fighting against the tobacco and vaping industries’ tactics to addict youth.

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In November 2019, Massachusetts became the first state to pass a law to stop the sale of ALL flavored tobacco products, including all menthol, mint and wintergreen products, as well as the flavored e-cigarettes that are fueling a youth epidemic. Send a message today to thank the legislators of Massachusetts for passing An Act Modernizing Tobacco and protecting kids from nicotine addiction. Contact us to Fight All Flavors in your state.

Tobacco companies have been hooking our kids for years with enticing flavors like gummy bear, mango, and “smooth menthol.” African Americans have paid the highest price for Big Tobacco’s unjust targeting of flavored tobacco products.  We support the Act Modernizing Tobacco. We continue to Fight All Flavors to keep a generation of young people from becoming addicted.

ABOUT THE CAMPAIGN

Tobacco companies have hooked our youth for years with enticing flavors, and now they’re addicting another generation of youth by selling products in flavors like gummy bear, mango, and “smooth menthol.”

For generations, tobacco companies have used menthol to lure youth. They’ve also heavily marketed menthol to African American communities. Mentholated products are easier to start, easier to smoke, and harder to quit. Among African-Americans who smoke, 85% smoke menthol cigarettes. And more than half of all youth smokers use menthol cigarettes.

Other flavored tobacco products have flooded the market in recent years, especially electronic cigarettes and cigars. There are now over 15,500 e-cigarette and over 200 cigar flavors, and the options are limitless for those who mix their own. 97% of youth e-cigarette users report using a flavored product in the past month. These flavored products undermine Massachusetts’s successful efforts to reduce youth tobacco use.

Massachusetts is the first state to pass a law to ban ALL flavored tobacco products, including all menthol, mint and wintergreen products, as well as the flavored e-cigarettes that are fueling a youth epidemic. Send a message today to thank the legislators of Massachusetts for protecting kids from nicotine addiction.

The Massachusetts Department of Health has released a guide to learn more about the law and restrictions. Click here for the guide.   

In Boston, the Boston Public Health Commission approved changes to Boston’s tobacco regulations to include menthol, mint, and wintergreen in its flavor restriction as well as expand ID checking to customers of all ages.  Read more about the amendments adopted on November 25th here

GET THE FACTS

African Americans pay the highest price for Big Tobacco’s unjust targeting of communities of color. Each year, approximately 45,000 African Americans die from a smoking-caused illness.

Juul comes in sweet flavors that appeal to youth, including mango, fruit, creme, mint and cucumber. And 97% of youth e-cigarette users have used a flavored e-cigarette in the past month.

Among youth, prevalence of menthol use is highest among African-Americans: seven out of 10 African-American youth smokers smoke menthol cigarettes.

Researchers have identified more than 15,500 unique e-cigarette flavors available online. With their colorful packaging and sweet flavors, flavored tobacco products are often hard to distinguish from the candy displays in stores.

PARTNERS

Massachusetts Residents

Thank your legislators for voting to ban all flavored tobacco products.