Over 80% of youth who have used tobacco started with a flavored product.

Massachusetts Residents

Tell your MA legislator to ban all flavored tobacco products

Boston Residents

Tell the Board of Health to treat menthol, mint, and wintergreen like all other flavored tobacco products

Tobacco companies have been hooking our kids for years with enticing flavors like gummy bear, mango, and “smooth menthol.” African Americans have paid the highest price for Big Tobacco’s unjust targeting of flavored tobacco products. Now is the time to support a Massachusetts ban on the sale of all flavored tobacco and vaping products – and keep a generation of young people from becoming addicted.

ABOUT THE CAMPAIGN

Tobacco companies have hooked our youth for years with enticing flavors, and now they’re addicting another generation of youth by selling products in flavors like gummy bear, mango, and “smooth menthol.”

For generations, tobacco companies have used menthol to lure youth. They’ve also heavily marketed menthol to African American communities. Mentholated products are easier to start, easier to smoke, and harder to quit. Among African-Americans who smoke, 85% smoke menthol cigarettes. And more than half of all youth smokers use menthol cigarettes.

Other flavored tobacco products have flooded the market in recent years, especially electronic cigarettes and cigars. There are now over 15,500 e-cigarette and over 200 cigar flavors, and the options are limitless for those who mix their own. 97% of youth e-cigarette users report using a flavored product in the past month. These flavored products undermine Massachusetts’s successful efforts to reduce youth tobacco use.

In Massachusetts, the Legislature is considering bills that would ban the sale of all flavored tobacco products statewide, including menthol, mint, and wintergreen. If enacted, the bill would help protect young people from getting hooked, and now is the time to show your support.

Boston is working to strengthen its tobacco regulations to include menthol, mint, and wintergreen in its flavor restriction. Reducing access to flavors is one of the most effective ways to prevent the industry from addicting our youth. Tell the Boston Public Health Commission that you support this restriction!

GET THE FACTS

African Americans pay the highest price for Big Tobacco’s unjust targeting of communities of color. Each year, approximately 45,000 African Americans die from a smoking-caused illness.

Juul comes in sweet flavors that appeal to youth, including mango, fruit, creme, mint and cucumber. And 97% of youth e-cigarette users have used a flavored e-cigarette in the past month.

Among youth, prevalence of menthol use is highest among African-Americans: seven out of 10 African-American youth smokers smoke menthol cigarettes.

Researchers have identified more than 15,500 unique e-cigarette flavors available online. With their colorful packaging and sweet flavors, flavored tobacco products are often hard to distinguish from the candy displays in stores.

PARTNERS

Massachusetts Residents

Tell your MA legislator to ban all flavored tobacco products

Boston Residents

Tell the Board of Health to treat menthol, mint, and wintergreen like all other flavored tobacco products